You’ve been convinced magic isn’t real.

So you don’t notice that capitalism is built on magic.

But how is it done?

Here’s how magic is used on you everyday 👇🏽

1️ | COLORS

There’s a whole thing called color psychology and we know that certain colors will make you feel a certain way.

Color is a way of manipulating emotions.

Because they vibrate at a certain frequency that is going to stir up specific feelings.

Every notice that most fast food joints have the color red or yellow?

It’s because red and yellow convey strong emotions.

Often evoking:

➥ Excitement
➥ Love
➥ Passion
➥ Power

Red is energizing and motivating.

Think of the biggest fast food brands you know.

I bet most of the ones you can think of have one of these two colors in their brand.

So what about other types of companies…

Like healthcare?

Notice they often use blues and greens?

Blue is the color of trust, honesty, dependability and serenity.

It’s your life in question here, they want you to know you’re in good hands.

There’s also an element of those two colors being predominant in nature.

Nature has always had the cure to sickness. So you’re wired to seek out those colors when it comes to health.

Anyway, each color represents it’s own unique vibration.

You can see this on the electromagnetic spectrum.

Red for example is around 430 terahertz.

Blue on the other hand is around 750 terahertz.

So playing the sound of 430 terahertz has the same effect on you as seeing the color red.

And beyond that, that specific frequency is going to have a different effect on your emotions.

These are subtle ways that brands use magic, manifestation, or whatever you want to call it — to influence your behavior.

If it weren’t true…

Why would they all use the similar colors?

What do they know that you don’t?

2️ | LOGOS

Now that we understand the colors used, what about the symbols they use to represent themselves?

Well first we need to connect the idea that…

Logos = Symbols = Sigils

Using sigils are an ancient magical practice and a sigil is essentially a symbol that has been created to harness an energy and convey a meaning.

Religion has been using them for a long time.

Whether it’s the cross to represent christ

The yin and yang to represent balance and duality.

The Sri Yantra in hindusim.

These are all sigils.

Highly charged energetic shapes that convey a lot of meaning.

These symbols I just mentioned, are so powerful that people are willing to die over them.

And in like fashion.

People are willing to die over brands.

We’ve heard stories of killings over name brand items.

These trends all represent submission to a higher power, an idea.

In like fashion…

People are willing to trade their whole lives for the money to buy the energy of these symbols.

When they wear luxury brands it’s a sigil that is meant to convey to those who see it….

I have status. I am important. I have wealth.

Status is a form of worship and you are worshipping these “religions” of brands.

So what’s actually happening?

Well remember that symbols are closer to the baseline operating system of reality right?

So when you see a symbol, they are speaking to your subconscious.

They’re getting behind your firewalls and sending a certain energy, feeling and perceived idea to you.

As a brand grows…

It has harnessed more attention and presence in the collective consciousness.

Just like heavy planets bend gravity around them, heavy brands are able to bend reality around themselves as well.

Now that the brand has grown through attention and thought energy.

It has money, influence and power to pull things towards them.

It’s no different then you accumulating money or attention yourself.

0 -> $10,000 is a lot harder than $10,000 to $100,000

Because you can use the accumulated energy of the money to pull more in.

Your ability to bend reality to your will is easier due to more accumulated energy.

But it’s not just the idea of the logo pulling attention that makes them powerful.

Or the colors.

It’s also how they’re designed.

Many logos incorporate hidden meanings, which also speak to the subconscious.

They often include divine proportions as well.

Using sacred geometry in their design.

But that’s just scratching the surface.

The logo, along with the particular shapes, colors and hidden meanings are just the container for the energy.

They then harden this energy through a few other methods.

3️ | REPETITION

Let’s imagine you were painting a wall.

If we took a brush and did a single stroke, it wouldn’t be flush and maybe a little bit see through.

Add more coats and then it really becomes even right?

This is because you have repeated the brush stroke over the same spot to strengthen the effect.

Brands do the same things with their logos.

They make sure you see it…

Over, and over and over again.

On the side of the highway, in the commercials, in the middle of your sports game…

This is all to train your subconscious to recognize the pattern.

So that when you get a certain feeling.

Like hunger…

The brand is able to speak to your body, to your subconscious.

Without you even knowing that there is a conversation happening.

It’s all subliminal at this point.

Your subconscious, through repetition has now been entrained to recognize a certain logo and generate specific emotions.

Just like when you see a Christian cross, you have been entrained to generate specific emotions and thoughts.

Sacrifice, savior, God, etc….

4️ | JINGLES

Now lights and sounds are the base layer of reality right?

Through the logos and images, they have the light part covered, but what about the sounds?

Again, think of the biggest fast food chains, or insurance companies.

I bet you can come up with at least three jingles in your head right now.

They all live rent free in your subconscious.

Awaiting the moment your body desires to activate them. Without including you in the decision.

When you hear them on the TV, you can’t help but sing along.

It becomes an impulsive situation.

It’s your body that is entrained to the pattern.

So brands use the jingles to strengthen the space they take in your awareness.

It’s almost like saying…

A brand and a logo on it’s own, is like digging a hole in your subconscious.

But a jingle…

Is pulling out the excavator.

It really goes deep.

Jingles are no different than mantras and mantras have been used for thousands of years to energize an idea.

Whether it’s tribal, through song and dance.

Or used in meditation.

They serve a similar purpose.

5️ | MASCOTS

The last piece of magic that many brands use to obtain your worship.

Is a mascot.

This is an idol or some figurehead that represents the brand.

Usually through an anthropomorphic cartoon.

You’ll find this often in junk food brands like chips or cereals.

You’ll also find it in religions.

The mascot gives you a diety to submit yourself to when you buy from the brand.

Because…

You are not buying from a corporate boardroom of people in suits with an army of spreadsheet shufflers.

You’re buying from our mascot. Who smiles and brings joy.

He conveys trust and that’s who you’re buying from.

It’s a part of the illusion that makes you more connected in your purchase.

Because ultimately, a transaction is an exchange of energy.

And in that exchange of energy, we want to feel connected in the process.

But now that local businesses have been destroyed for the most part.

You aren’t buying from your neighbor down the village anymore.

So instead…

Maybe your subconscious can be tricked into feeling like a meaningful transaction is happening.

If there is a mascot involved.

6 | MAGIC IS INTENTION

Lastly, magic is intention.

The biggest part of magic, is belief.

It’s the hurdle that many skeptics must cross at some point.

Because the skeptics dilemma is that they manifest the doubt they belief in.

The weight of their skepticism.

The biggest factor in magic and whether it’ll work or not.

Is belief.

Whether it’s big brands or personal magic.

You, and everyone involved has to belief that it is conveying the energy it’s designed to convey.

When you stop believing in it.

The magic stops.

I hope this helps you see that magic is not as woo woo as it is portrayed to be…

It simply means understanding the rules of the universe and harnessing enough energy or intent to bend it to your will.

This is exactly what Neo represents and why so many people gravitate to the movie the Matrix.

Magic isn’t inherently a good or a bad thing.

It just depends on how it is used.

Now if you want to see real magic….

Like supernatural powers.

I’ll be posting a thread of videos on that soon.

People who could defy the rules of reality.

Thanks for reading.

💛